Profile – «it business»
«it business» is one of Switzerland’s leading ICT trade publications, delivering high-quality, independent editorial content tailored to the needs of companies and public-sector organisations.
To maintain this standard, the publishing and editorial team work closely and consistently with specialist journalists and expert guest contributors. Each article is crafted with a strong focus on clarity, expertise, and relevance. As a result, «it business» serves as a trusted decision-making resource for professionals responsible for procuring hardware, software, and services.
Going far beyond surface-level tech reporting, «it business» covers the entire spectrum of information and communication technology across clearly defined editorial sections. Each issue focuses on several core themes, offering practical insights aligned with the needs of the market.
To offer readers and advertisers the best possible environment, «it business» collaborates with trade fairs and seminar organisers, and maintains an engaging digital presence via its website and online platforms.
High ROI. High trust.
Achieving measurable results is a priority for advertisers – and «it business» delivers. With a loyal readership and strong market credibility, the magazine offers a trusted and impactful platform. Its high acceptance is based not only on strong editorial standards, but also on its modern and reader-friendly design.
With a clearly defined positioning in the Swiss media landscape, «it business» is a premier communication platform in the ICT sector – one that puts the human factor at the centre. For many decision-makers, it is considered essential reading.
Editorial Focus – Clear Sections, Relevant Content
- Infrastructure
- Solutions
- Security
- Consulting & Services
- Management
- Human Resources
- Cloud
- Law
- Digital Transformation
- Events
- Networking & Communication
Reach the Right People – Precisely.
As a specialist publication, «it business» targets top-tier professionals and decision-makers in industries such as manufacturing, retail, services, public administration, and ICT. Advertising with «it business» means direct access to your audience – without the waste of non-targeted media.
«it business» speaks directly to those who shape technology investments: managers, specialists, and executives in the ICT landscape.
Key Facts
🖨️ Print Run: 10,000 copies
📅 Frequency: Quarterly (4 issues/year)
📍 Publisher: Fractal Verlag GmbH, Schönenbuch
🧾 ISSN: 1424-8867
📰 Editorial Director: Petra De Meo
📈 Media Consulting: Leonardo De Meo
Circulation Structure
- SMEs, industry, retail, and trade
- Banks and insurance companies
- Chemical, pharmaceutical, and healthcare sectors
- Government agencies and public authorities
- ICT trade associations and specialist committees
- Schools, private institutes, universities, and technical colleges
- IT/CT providers, resellers, and distributors
Readership Profile
CEOs, CTOs, Managing Directors, IT Managers, Heads of Department, Project Managers, CIOs, Procurement Professionals, Developers, Network Architects, Web Professionals, Consultants, and ICT Power Users.